Industry intelligence

Consumer startups

What usually works, what usually breaks, and the numbers that tell you which is happening.

Business models

  • · Freemium
  • · Ads
  • · Commerce

Important metrics

  • · DAU/MAU
  • · Retention D30

Common challenges

  • · Retention
  • · Distribution

Key stakeholders

Buyers, users, partners and whoever signs the cheque — often three different people.

Go-to-market

Start founder-led, prove a repeatable channel, then hire against it.

Recommended experts

Ananya Sharma

Ananya SharmaVerified

Founding Product Manager

Ex-CRED

Helps with

  • · Prioritising a roadmap with limited engineers
  • · Running customer interviews that change decisions
Product DiscoveryMVP PlanningCustomer Interviews
Available this week
Rohan Kapoor

Rohan KapoorVerified

D2C Growth Operator

Ex-Mamaearth

Helps with

  • · Diagnosing traffic that doesn't convert
  • · Fixing unit economics on paid ads
CROMeta AdsD2C
Available Tuesday
Vikram Nair

Vikram NairVerified

Seed Fundraising Advisor

Angel investor

Helps with

  • · Preparing a seed round
  • · Building an investor narrative
FundraisingNarrativeCap Table
Limited availability

Related Universe problems

  • D2C · Conversion

    We're getting thousands of visitors from ads but almost nobody purchases.

  • Growth · Hiring

    Should we hire a performance marketer?

  • Product · Activation

    Users aren't completing onboarding.

  • B2B · Sales

    Our sales cycle went from 3 weeks to 3 months.