Rohan KapoorVerified
D2C Growth Operator
Ex-Mamaearth
Helps with
- · Diagnosing traffic that doesn't convert
- · Fixing unit economics on paid ads
CROMeta AdsD2C
Available Tuesday
Industry intelligence
D2C startups
What usually works, what usually breaks, and the numbers that tell you which is happening.
Business models
- · Own store
- · Marketplace
- · Subscription
Important metrics
- · Contribution Margin
- · Repeat Rate
- · ROAS
Common challenges
- · Rising CAC
- · Working capital
Key stakeholders
Buyers, users, partners and whoever signs the cheque — often three different people.
Go-to-market
Start founder-led, prove a repeatable channel, then hire against it.
Recommended experts
Nisha GuptaVerified
Startup Finance & Compliance
CA, ex-Big4
Helps with
- · Building a simple financial model
- · Runway planning
FinanceComplianceRunway Planning
Available this week
Farah Khan
Brand & Content Strategist
Ex-Nykaa
Helps with
- · Finding a brand voice
- · Organic content that sells
BrandContentCommunity
Available this week
Related Universe problems
- D2C · Conversion
We're getting thousands of visitors from ads but almost nobody purchases.
- Growth · Hiring
Should we hire a performance marketer?
- Product · Activation
Users aren't completing onboarding.
- B2B · Sales
Our sales cycle went from 3 weeks to 3 months.