Rohan KapoorVerified
D2C Growth Operator
Ex-Mamaearth
Helps with
- · Diagnosing traffic that doesn't convert
- · Fixing unit economics on paid ads
CROMeta AdsD2C
Available Tuesday
Industry intelligence
Fashion startups
What usually works, what usually breaks, and the numbers that tell you which is happening.
Business models
- · Seasonal drops
- · Made-to-order
Important metrics
- · Sell-through
- · Return Rate
Common challenges
- · Inventory
- · Returns
Key stakeholders
Buyers, users, partners and whoever signs the cheque — often three different people.
Go-to-market
Start founder-led, prove a repeatable channel, then hire against it.
Recommended experts
Farah Khan
Brand & Content Strategist
Ex-Nykaa
Helps with
- · Finding a brand voice
- · Organic content that sells
BrandContentCommunity
Available this week
Related Universe problems
- D2C · Conversion
We're getting thousands of visitors from ads but almost nobody purchases.
- Growth · Hiring
Should we hire a performance marketer?
- Product · Activation
Users aren't completing onboarding.
- B2B · Sales
Our sales cycle went from 3 weeks to 3 months.