Industry intelligence

Marketplace startups

What usually works, what usually breaks, and the numbers that tell you which is happening.

Business models

  • · Take rate
  • · Listing fees
  • · Ads

Important metrics

  • · GMV
  • · Take Rate
  • · Liquidity

Common challenges

  • · Cold start
  • · Disintermediation

Key stakeholders

Buyers, users, partners and whoever signs the cheque — often three different people.

Go-to-market

Start founder-led, prove a repeatable channel, then hire against it.

Recommended experts

Arjun Malhotra

Arjun MalhotraVerified

Fractional CTO

Ex-Swiggy

Helps with

  • · Choosing an MVP architecture you won't regret
  • · Hiring your first engineers
MVP ArchitectureEngineering TeamsTechnical Hiring
Next slot Thursday
Kabir Shah

Kabir ShahVerified

Marketplace Operator

Ex-Urban Company

Helps with

  • · Solving cold-start supply
  • · Improving match rates
Supply GrowthLiquidityOps
Next slot Friday

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