Rohan Kapoor
D2C Growth Operator
Why this match
Diagnosing traffic that doesn't convert
Universe analysis
“We're getting around 8,000 visitors each month through Instagram advertising but only around 0.5% purchase.”
You already have meaningful traffic. Before increasing advertising spend, diagnose why visitors are not converting.
Possible causes, not a confirmed diagnosis.
Product-page friction
Slow load, unclear value, weak imagery or missing answers to obvious questions.
Traffic intent mismatch
Ads may be attracting browsers rather than buyers.
Trust gap
No reviews, unclear returns policy or unfamiliar brand.
Offer / pricing issue
The price or bundle may not match perceived value.
Conversion Rate Optimization Specialist
Best starting pointDiagnoses PDP, funnel and checkout issues.
D2C Growth Operator
Connects ad spend, offer and repeat purchase economics.
UX Researcher
Talks to real visitors to find where confidence breaks.
Rohan Kapoor
D2C Growth Operator
Why this match
Diagnosing traffic that doesn't convert
Sneha Rao
UX Researcher
Why this match
Understanding why users drop off
Farah Khan
Brand & Content Strategist
Why this match
Finding a brand voice