Universe analysis

“We're getting around 8,000 visitors each month through Instagram advertising but only around 0.5% purchase.”

Your traffic may not be the primary problem.

D2CConversion

You already have meaningful traffic. Before increasing advertising spend, diagnose why visitors are not converting.

Possible causes

Possible causes, not a confirmed diagnosis.

Product-page friction

Slow load, unclear value, weak imagery or missing answers to obvious questions.

Traffic intent mismatch

Ads may be attracting browsers rather than buyers.

Trust gap

No reviews, unclear returns policy or unfamiliar brand.

Offer / pricing issue

The price or bundle may not match perceived value.

Recommended expertise

Conversion Rate Optimization Specialist

Best starting point

Diagnoses PDP, funnel and checkout issues.

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D2C Growth Operator

Connects ad spend, offer and repeat purchase economics.

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UX Researcher

Talks to real visitors to find where confidence breaks.

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Recommended actions

Matched people

Rohan Kapoor

Rohan Kapoor

D2C Growth Operator

Why this match

Diagnosing traffic that doesn't convert

CROMeta AdsD2C
Sneha Rao

Sneha Rao

UX Researcher

Why this match

Understanding why users drop off

User ResearchUsabilityOnboarding
Farah Khan

Farah Khan

Brand & Content Strategist

Why this match

Finding a brand voice

BrandContentCommunity